About
— Riley Powell

about-me-2

Hello! I'm Riley.

I’m a passionate problem-solver who’s focused on shipping elegantly simple solutions that engage users and empower organizations. I care deeply about the quality of my craft and the experience it enables.

Since November 2019, I have been at Nike designing best-in-class enterprise capabilities. I started on the Consumer Tools team, responsible for the tools that power Nike’s personalized, consumer-anywhere experiences, bringing efficient, end-to-end workflows to life for marketing and operations across all channels and geographies.

My primary focus was on the Communications pillar, delivering intuitive, consistent, beautiful, connected journeys and workflows that maximize efficiency and productivity. A lot of the work was very strategic, agile iteration partnering with Product and Engineering. I also worked on the Globalization and Publishing pillar on the Content Management System and Global Translations tools. I also supported the design system and component library refresh.

As of March 2021, in my current role on the Technical Product Experience Design team, I’m the Lead Designer for Global Sourcing and Manufacturing. I am responsible for crafting, influencing, and executing a vision for the foundational data capabilities and reporting needed to deliver Nike’s consumer promise.

My role requires visibility into the complete ecosystem and operational journey to understand relationships across matrixed teams, audiences, and systems.

Before my Nike position, I spent several months helping Newberg’s Advanced Orthopedic Physical Therapy (AOPT) create its online presence and ecosystem. Everything from their website to digital customer care to developing an internal-facing online resource center for strategy and content marketing efforts. As a result of that work, they have seen an 88% gain in website engagement, a 21% increase in return patients, and a 33% growth in new patients since implementation.

Before that, I was the Experience Design Lead at Billups, where I designed the game-changing OOH media buying and planning software, Boohma.

I am blessed to have worked with many organizations on many fulfilling projects and teams, including Nike, Mozilla, eROI (now Thesis), Billups, Razorfish, Xbox, and others.

Skills
Hard Skills

User Experience (UX)
User Interface (UI)
Design Thinking & Strategy
Design Systems
Art Direction
Visual Communication

Soft Skills

Flexibility
Collaborative
Communication
Empathetic
Inclusive
Curiosity

Testimonials
“Be Kind. Work Hard. Stay Consistent. Riley’s mission. He embodies every ounce of this statement through his thoughtful design work, strong work ethic, and his approach to people. We were destined to work together in-the-trenches, become close friends, and I couldn’t be more grateful to have him in my orbit for many, many more years to come.

As his manager this past year working across Global Digital Design, Marketing Technology Capabilities, he truly was my rock and right hand. He was my lead designer for the Communications pillar addressing many of our company’s top priorities. We elevated and motivated each other through fierce deadlines and multiple projects and products. Through his work and collaboration, he was able to work through any obstacle partnering with cross-functional teams, ensuring alignment, forming bonds, building trust, and developing genuine friendships along the way. His design execution, strategic thinking, and communication skills go unmatched. He executes with users always top-of-mind and presents a well-informed, clear vision surpassing expectations every time.

Riley is able to jump into any aspect of the design process, working through multiple projects of varying complexity, and exceed the mark. During the times he had to scale back an MVP because of limitations outside of his control, he was always able to adapt and pivot quickly never losing sight of best practices and what will ultimately work towards the long term vision and strategy. His talent and intelligence knows no bounds.

Riley is one of the best designers I have ever worked with. I am honored, humbled, and a better manager and designer because of our time together. I would take any opportunity to work with Riley again in the future.”
Salve Pascual
Director of User Experience Design at Nike
“Riley was my right hand man managing the day to day operations with the design team. He lead by his actions, passion, and skill as a senior creative. He was a great consensus builder between stakeholders, developers, and product owners. His impact was greatly felt throughout the organization.”
Mark Kellar
Design Director at Billups
“Riley is an incredibly talented designer and experience visionary. His design skills are best in class and he is particularly in tune with the consumer journey and usage. He is an amazing team player and works hard to build collaborative relationships among cross functional teams.”
Joani Wardwell
Executive Vice President at Billups
“Unfortunately, I usually don't have time to write many recommendations, but taking time for Riley is something that gives me great pleasure. Riley is an incredibly genuine person...a professional that gives maximum in everything he touches. Forever, one of my all-time favorite designers (I'm well known internally for being extremely difficult to please creatively!) and people, Riley is humble, kind, hard-working, and gets-it. He is both edgy and gentle...but basically -- if you're reading this recommendation and wondering where I'm going with it, I'm of the opinion that if you want a genuinely great person who's a badass artist and loves Fage Greek Yogurt, you'd be crazy not to hire Riley!”
Ben Billups
Founder of Billups
“Thank you for your time, adaptability and quick turnaround when it came to our feedback. We appreciate it, look forward to working with you in the future!”
Laura Wahlberg
Marketing Director at Aviatrix
“Riley was professional from beginning to end. He was prepared and responsive to our questions. We were able to sit down for a short meeting and give him some disorganized material that we liked. He took those ideas and worked his magic. There was hardly any work on our part because everything that he brought us was beyond our expectations; everything was just perfect. That just doesn’t happen in my experience. I would recommend him to anyone who is considering design work and serious about the quality of their brand. There is no comparison in our opinion.”
Nathan Phelps
Doctor of Physical Therapy
Owner of Advanced Orthopedic Physical Therapy
“I have to express our appreciation for the great experience we received in working with Riley. He was efficient in identifying our needs from the onset. He took our comments and translated them into more than we expected. I wanted to extend my appreciation and pass along the compliments that our current and prospective clients have paid. There have been many remarks about how clean, functional and professional the new brand and the new site are—this is music to our ears. We look forward to working with Riley again in the future as our organization grows.”
Jade Runnells
Founder and President of First Impulse
“Although it may seem I would be biased because Riley is my brother, I can separate our relationship and give an objective recommendation. Riley is very organized, very fast, and a very good designer. He can tackle projects large and small, with a passion for creating on brand, on-point design and UX solutions for clients. I have had the pleasure of working with him at several agencies, as well as freelance projects, and would welcome the opportunity to work with him again. I highly recommend him and you are lucky if you have the chance to have him in your organization.”
Eric Powell
Design Lead at Walmart Labs
“Riley is a super talented designer who communicates really well directly with clients and has a heart of gold. He's a true talent.”
Ryan Buchanan
CEO of Thesis
“If you need a site that’s smart, effective, and doesn’t require you mortgage your house, Riley is the man!”
Laurel Saville
Writer
“Riley is a very professional mannered designer that works well in team environments.”
Joe Miller
President and Executive Producer at Indivision
“I was always pleased with the level of detail, speed, accuracy, and risk-taking that he took in presenting bold new ideas for NikeStore.com. Always eager to try new things, but sensitive to standards and best practices, Riley was a major part of our recent email design revolution, and delivered on tight time constraints countless times, as is the norm around our business. I would recommend Riley as an integral part of any digital design team - he is very open to suggestion, is flexible and easy-going, and is a pleasure to work with.”
Carley Cummings
Global Email Brand Manager at Nike
“I was not only surprised at how quickly it was finished but that it could do everything I asked for at such a reasonable cost. I would highly recommend Riley for your website needs.”
Jon Neill
Creator at Neill Art Studios