The Billups Foundation


UX Design.

Information Architecture

UI Design.

Design System
Interface Design
Responsive Website


Brand Identity
Logo Design
Brand Guidelines

Creating a brand experience for an elite soccer non-profit.

The Billups Foundation provides youth soccer opportunities to clubs, organizations and players. They are an independent, non-profit helping players and coaches with education, resources and providing high quality experiences beyond their reach.

The project consisted of Mission, Vision, Purpose, Logo, Brand Style Guide and Website.

The Challenge.
Apart from the masses.

Create a brand experience that communicates their passion for sport and their immense desire to help young athletes, while elevating the brand above the masses and sets them apart from other related soccer and sports-related foundations. Create a system that would allow them to continue to add new content on their own, without the need of a developer.

Team & Role.
Multiple hats.

I was responsible for managing the project and client relations, as well as all aspects of the design and development, which included timelines, resourcing, priorities, tasks, and dates. For the copy, I worked and collaborated with Copywriter, Gavin Cahill.

Users & Audience.
Not-so technical.

Users of The Billups Foundation website may or may not be highly technical, so we wanted to make sure weren’t overwhelming users with “bells and whistles” and that the content was delivered in a clear and concise manner.

Additionally, users may not speak English as their primary language, so the design and content had to be available to the browser to allow for translations. Implementing a server-side solution that would handle translations was out of scope for the current project.

The Outcome.
Happy clients.

The Billups Foundation is pleased with the results, both visually and functionally. A platform and system were created that would allow them to continue to scale and grow organically. The content system will allow them to implement future updates on their own, without the need of a developer, saving them money.